Simon Gwynn
Nov 28, 2018

Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger

Restructure proves shift in balance of power at WPP, sources say.

L-R: Edwards and JWT global CEO Tamara Ingram

WPP's decision to merge J Walter Thompson with Wunderman, bringing to an end an agency name that has endured for 154 years, is a sensible move for the holding company, analysts have said. But more substantial changes could still be ahead.

Michael Kassan, chairman and chief executive of MediaLink, said he saw the move as a bold and aggressive step toward creating an agency...

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