Staff Reporters
Apr 19, 2012

WSH hands creative to Grey Group in Singapore

SINGAPORE - The Workplace Safety and Health Council (WSH) has appointed Grey Group Singapore to its creative business for a second consecutive term, following a pitch including several agencies in February.

Subbaraju Alluri, CEO at Grey Group Singapore
Subbaraju Alluri, CEO at Grey Group Singapore

This appointment will see WSH extending its AOR relationship with Grey Group for another two years.

The agency is tasked to conceptualise a 360 integrated communications campaign, which includes media planning, to make workplace safety a way of life for workers and employers in Singapore.

The campaign is expected to be launched by the end of the month.

Subbaraju Alluri, CEO at Grey Group Singapore, said, “The win is indicative of Grey Group’s strong strategic and creative capabilities; as well as the client’s exceptional confidence in our ability to help solve and deliver branding and communications solutions.”

He went on to say that the agency looks forward to working with the council to further increase knowledge of work safety health issues in Singapore, targeting heavy industry and construction employers and workers who are in the primary level category.

At a secondary level, Grey Group is also tasked with increasing awareness of workplace risks in corporate environments among corporate employers and employees.

Among the accounts the agency won this year are Sacoor Brothers and Birla Tyres (India). It also retained Qatar Airways for a second consecutive term.


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