Lindsay Stein
Dec 14, 2018

WPP's GTB to cut staff after hiring EY for consulting help

The job cuts will be less than 2% of the group's global staff.

WPP's GTB to cut staff after hiring EY for consulting help

WPP’s Global Team Blue (GTB) hired EY to help the global Ford agency figure out its structure going forward, according to people with knowledge of the matter.

The agency is expected to reduce its staff in North America, Latin America and Canada later this week by about 2%. GTB employs more than 3,000 people across six continents in 84 markets. 

It was not immediately clear whether GTB's work with EY is wrapped up or ongoing.

"GTB has been working with Ford Motor Company on its future marketing model and will lead all media planning and buying, digital and production work," said a GTB spokesperson via email. "Responsibilities also include Tier II advertising work in the US, the China advertising operations with its joint venture partner, Lincoln advertising, and all the Ford public relations business."

The statement adds: "As the support model is evolving, some reductions to staffing will occur. The size and the timing of the staffing reductions will vary from market to market. GTB is leveraging WPP’s global agency network and regional agency partners to limit the impact and support those affected."

As a trusted global communications partner, GTB is committed to delivering extraordinary consumer impact for brands through creative content, data, and technology.Representatives from GTB declined to comment on its recent work with EY, and EY spokespeople were not immediately available for comment.

The GTB news follows on the heels of Ford—WPP’s largest client—hiring Omnicom Group's BBDO to lead its global, omnichannel creative business. WPP retained the activation portion of the business, which includes pieces like media, production, CRM and digital.

In 2016, WPP rebranded its Team Detroit, Blue Hive, and Retail First operations, all of which were created to work for Ford, under a single global identity called Global Team Blue or GTB. Team Detroit was set up in 2007.

Earlier today, WPP appointed Publicis Groupe's Laurent Ezekiel to the newly created role of chief marketing and growth officer. The holding company has also been busy undergoing a series of agency mergers, including VML with Y&R and Wunderman with JWT.

Source:
Campaign US

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.