The changes follow the appointment of Mark Read, CEO of WPP Digital, as CEO of Wunderman in January.
Spirit will continue in his role as chief strategy officer for WPP. As chief digital officer, he will take over Read's responsibility for digital strategy, coordination of digital resources for clients, partner relations and WPP's digital conference, Stream.
Singapore-based Spirit has been chief strategy officer for WPP since October 2010. Prior to that he was strategy director for China and APAC starting in 2006. He made Campaign Asia-Pacific's '40 under 40' list in 2013.
As CCO of WPP Digital, Povey will work with Read on developing the WPP Digital companies while also continuing in his role as WPP general counsel.
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