Campaign India Team
Nov 4, 2020

WPP integrates Indian agency The Glitch into VMLY&R

The agency was first acquired by GroupM in 2018.

WPP integrates Indian agency The Glitch into VMLY&R

WPP has brought creative agency The Glitch into VMLY&R in what it says is an effort to create an expanded offering uniting tech and and creative expertise.

The Glitch was founded in Mumbai in 2010. In 2018 it was acquired by WPP through GroupM.

The Glitch and VMLY&R will continue to operate as different brands and organisational structures while working together. 

Senior leaders of The Glitch including Pooja Jauhari, CEO; Rohit Raj, co-founder and chief creative officer, and Varun Duggirala, co-founder and content chief, will now report to Tripti Lochan, co-CEO of VMLY&R Asia. The Glitch leadership team, along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Nair.

"The Glitch over the past 10 years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys," CVL Srinivas, WPP's country manager for India. said in a release.  

Nair said the union "spells great news for clients looking at building digital-first brands", adding that in addition to customer experience (CX), commerce, technology, innovation, AI/ML, data and media expertise, VMLY&R will now be able to add "new weaponry" including capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity.

Campaign India

Related Articles

Just Published

7 hours ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

8 hours ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

9 hours ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

10 hours ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.