Emily Tan
May 1, 2018

WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific

WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.

WPP has acquired full ownership of YR and Wunderman joint venture agency assets across
Southeast Asia and Taiwan. 

This includes YR in Malaysia, Singapore, Thailand and Vietnam and Wunderman in Taiwan and Thailand. 

It has also gained full ownership of Dentsu Sudler Hennessey in Japan, following a share swap transaction with Dentsu Inc. The agency will now be rebranded as Sudler.

This transaction...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

Premium
Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
Premium
16 hours ago

Brand screw-ups in China mostly a result of ...

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

Premium
Accenture opens Fjord in Tokyo
Premium
16 hours ago

Accenture opens Fjord in Tokyo

The Tokyo branch of the design and innovation agency will become the 33rd Fjord studio worldwide.

Premium
Christmas magic, delivered by disco ball
Premium
17 hours ago

Christmas magic, delivered by disco ball

THE WORK: 'Spread the merry' for Australia Post by The Monkeys.