Emily Tan
May 1, 2018

WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific

WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.

WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific

WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across
Southeast Asia and Taiwan. 

This includes Y&R in Malaysia, Singapore, Thailand and Vietnam; and Wunderman in Taiwan and Thailand. 

It has also gained full ownership of Dentsu Sudler & Hennessey in Japan, following a share swap transaction with Dentsu Inc. The agency will now be rebranded as Sudler.

This transaction marks WPP's continued commitment to expanding in key growth markets and supporting clients through a strong pan-Asian network offering, the group said in a statement. 

Collectively WPP companies across Asia-Pacific generate revenues of almost US$4.8 billion including associates and employ more than 53,000 people.

This move comes at a time of transition for the world's largest agency holding group following the resignation of its long-serving CEO, Sir Martin Sorrell

Since then, analysts have debated the possibility of WPP's board of directors breaking up the group and selling off its assets. 

However, WPP's newly appointed joint chief operating officers Mark Read and Andrew Scott have denied the rumour saying that to do so would "make no sense". 

Source:
Campaign Asia
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.