Staff Reporters
Oct 25, 2023

Women to Watch 2023: Natalie Gardiner, Circular

A problem solver and a fearless leader, Natalie’s ability to make quick decisions and drive transformation makes her a master of the craft.

Women to Watch 2023: Natalie Gardiner, Circular
Celebrating outstanding talent in marcomms

Natalie Gardiner

Head of marketing

Gardiner joined Circular as recently as January 2023 and made an immediate impact by initiating a complete overhaul of marketing processes and media approaches. Her proactive measures brought the brand back on track swiftly without compromising on exceptional quality. Circular achieved significant progress in key metrics, including the most efficient Customer Acquisition Cost metric seen in over 12 months. What's more, it is also set for a successful Series A fundraise.

Gardiner turned the tide with finesse as Circular's one-person marketing team. Her ability to rise to every crisis with immaculate planning and flawless execution has enabled her to get to where she is today.

Throughout her illustrious career, she has also transitioned seamlessly to different setups, showcasing her ability to adapt and transcend across industries. With notable brands like Expedia Group, Diageo, Queensland Performing Arts Centre, and Brisbane Lions AFL Club on her resume, Gardiner strategically seized every opportunity to gather a wholesome perspective on the market and its dynamics. 

At Expedia, she thrived in global roles and delivered exceptional outcomes. She led Expedia's go-to-market team, executing 50 + campaigns. She also ideated and delivered a complex cross-functional integrated pilot for key B2B2C destination partners in Expedia’s largest market, establishing a playbook that delivered on all benchmark metrics including 300 million plus unique media views, and a 70% increase in shopper progression. 

With a record of delivering outstanding results and inspiring those around her, Gardiner leads by example and is deeply committed to helping others achieve their full potential. She has shattered glass ceilings in the male-driven sector of VC-backed technology companies, the alcohol industry, and sports, paving the way for aspiring female marketing professionals. A natural skipper, she knows when to lead from the front or support from behind. As rightly put by her colleague, “With leaders like Natalie at the helm, marketing in APAC is in incapable hands.” 

Celebrating outstanding talent in marcomms


Campaign Asia

Related Articles

Just Published

1 day ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

1 day ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

1 day ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

1 day ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.