Staff Reporters
Aug 29, 2016

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.

Cosmetic rage: Protest posters on a Lancôme outlet

Inviting outspoken pro-democracy singer Denise Ho to perform at its concert opened Lancôme up to criticism and online pressure from consumers in mainland China. Cancelling Ho’s appearance in response led to a backlash from Hong Kong. From start to finish, Lancôme’s handling of the whole kow-tow controversy’ has damaged its brand. 

YouGov data shows signs of slow recovery for Lancôme in Hong Kong after reaching a low point in the city’s consumer sentiment...

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