Matthew Keegan
Jan 2, 2019

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

Tokyo 2020 and the Paralympic Games are not so far away: could this spell a new era for perceptions of disability in Asia?

According to the United Nations, APAC is home to 690 million people with disabilities. They account for 15 per cent of the population a huge consumer group. Yet you would never guess this from advertising in Asia, in which portrayals of persons with disabilities are virtually non-existent. Amid the ongoing discussions around diversity in the industry, the disabled, despite being the largest minority group of all, are frequently left out. But why

“One reason is...

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