Matthew Knight
Aug 14, 2015

Why the internet of things should deliver services rather than ads

The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.

Matthew Knight

The idea that objects have embedded connectivity that allows them to not only communicate with us as people, but also each other as objects, unlocks a new paradigm in data and insight, and therefore the opportunity to create new and extremely helpful services.

As a media industry, people are at the heart of what we do we always start with people, combining multiple sources of information about how people behave, their attitudes and passions.

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