Ben da Costa
Nov 12, 2019

Why not pay creatives more than the ECD?

Why do we penalise those who are brilliant at being creative but not interested in the next step?

(Getty Images)

You’re the creative who everyone can rely on to crack every brief. 

You’ve won every major award there is to win.

You come up with the ideas that make everyone jealous. 

Your agency can’t imagine life without you. You’re their secret weapon.

You absolutely love it.

And you definitely deserve a pay rise. But you’ve hit the top salary band. ...

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