Why India's largest automaker yet spends 25% of its adspend on print, how digital is catching up and its road ahead for EVs

Maruti Suzuki’s executive director for sales and marketing, Shashank Srivastava, chats with Campaign on why the brand is yet to enter the EV space, the post-lockdown recovery, and how it has digitised 24 of 26 points in a car's sale.

by Raahil Chopra

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