indian automobile advertising

Feb 21, 2022

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.

Nov 24, 2021

Why India's largest automaker yet spends 25% of its adspend on print, how digital is catching up and its road ahead for EVs

Maruti Suzuki’s executive director for sales and marketing, Shashank Srivastava, chats with Campaign on why the brand is yet to enter the EV space, the post-lockdown recovery, and how it has digitised 24 of 26 points in a car's sale.

Dec 2, 2020

Audi Q2 takes users on a drive through Instagram filter

The idea has been conceptualised by BBH India