shashank srivastava
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker
Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution.
Why India's largest automaker yet spends 25% of its adspend on print, how digital is catching up and its road ahead for EVs
Maruti Suzuki’s executive director for sales and marketing, Shashank Srivastava, chats with Campaign on why the brand is yet to enter the EV space, the post-lockdown recovery, and how it has digitised 24 of 26 points in a car's sale.
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