Retail and events have a lot in common. Both sectors are focused on providing the best possible experiencebe it for the customer or delegate. So, it’s no surprise that some of the technological advancements that are revolutionising retail are finding their way over to the events arena.
Take Aisle411, for example, developed to transform the way brands connect with in-store shoppers. The platform, which can be integrated to retailers’ existing apps, empowers mobile users...
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