
Why Dettol and Lysol maker is now just Reckitt
Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.

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Verizon Media APAC Growth Summit: 5G is a democratis...
The two-day event looked at some of the hottest tech and digital marketing trends in APAC and beyond.
Milk tea brand in hot water over '0 sucrose' claims
Fast-growing Chinese drink brand Genki Forest has had to apologise and change the labels on its popular milk tea products.
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
Reprise places bets on India hub
AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?