David Blecken
Oct 19, 2018

Why Dentsu wants to get closer to sports startups

With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.

Dentsu hopes upcoming events can spur Japan to become a global sports technology hub. Photo: BT Image/Shutterstock

Earlier this month, Dentsu announced that it was launching an acceleration programme, Sports Tech Tokyo, to support innovation in the sports sector globally. The initiative is in partnership with Scrum Ventures, a venture capital company based in the US. It invites startups from any market to pitch their ideas in order to gain mentorship, networking opportunities and possible investment. The move follows a pledge by the Japanese government to grow the country’s sports industry to 15...

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