David Blecken
Oct 19, 2018

Why Dentsu wants to get closer to sports startups

With its Sports Tech Tokyo initiative, the advertising giant hopes to open up data and new business streams while positioning Tokyo as a hub for sports-related innovation.

Dentsu hopes upcoming events can spur Japan to become a global sports technology hub. Photo: BT Image/Shutterstock

Earlier this month, Dentsu announced that it was launching an acceleration programme, Sports Tech Tokyo, to support innovation in the sports sector globally. The initiative is in partnership with Scrum Ventures, a venture capital company based in the US. It invites startups from any market to pitch their ideas in order to gain mentorship, networking opportunities and possible investment. The move follows a pledge by the Japanese government to grow the country’s sports industry to 15...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
New study highlights destinations for accessible meetings
Premium
15 hours ago

New study highlights destinations for accessible ...

Four key Asia-Pacific cities found to “have innovated and adapted”.

Premium
Why the events world struggles with talent
Premium
16 hours ago

Why the events world struggles with talent

Event360 recap: Challenges in attracting and retaining talent in the industry.

Premium
Lexus launches ad scripted entirely using AI
Premium
16 hours ago

Lexus launches ad scripted entirely using AI

Spot is directed by Oscar-winning Kevin Macdonald.

Premium
Agency of the Year Awards 2018 shortlists released
Premium
17 hours ago

Agency of the Year Awards 2018 shortlists released

See the shortlists for the five Agency of the Year regions and the Network of the Year awards, and find information on attending the awards presentations in December.