Andy Butters
Sep 14, 2017

Why close collaboration is the key to cracking programmatic

Advertisers shouldn't judge programmatic on performance. They should judge how effectively they are working with their agencies by their programmatic performance.

In a world in which trust and transparency issues are changing the way advertisers view programmatic, the need for close and open relationships between client and agency is more important than ever.

It is vital that to realise its true benefits, clients need not just to invest in programmatic, but to be invested in it and we welcome advertisers taking a greater element of control in this space.

Understandably, to many advertisers,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The risk in China’s huge influencer economy
Premium
14 hours ago

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

Premium
AB InBev demands 'punishing payment terms' in upcoming global media review
Premium
15 hours ago

AB InBev demands 'punishing payment terms' in ...

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

Premium
Advertising's alcohol dilemma: how not to be merry at Xmas
Premium
15 hours ago

Advertising's alcohol dilemma: how not to be merry ...

Havas Media UK CEO Matt Adams got a big response this summer when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

Premium
'Keeping the user before the message - wish this came to me earlier'
Premium
16 hours ago

'Keeping the user before the message - wish this ...

Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come