Chenyin Pan
Nov 28, 2014

Why China's online visuals look so messy

In late October, Chinese social network Weibo launched a new version of its user interface. One noticeable change is that it became cleaner. A rather insignificant change in the digital world but a great step forward for social media in China, writes Fireworks' Pan Chenyin.

Pan Chenyin

Many international brands have enhanced their digital appearances and user experiences considerably pithy text, smart web navigation, and minimalistic design. Facing those changes, Chinese brands are still struggling.

Early this year I was involved in a project to create a new agency deck for a Chinese advertising agency with the goal to “build a smart agency deck containing as little text as possible”.

We did exactly that, and when we presented it...

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