Staff Writer
Jan 18, 2019

Why brands use social media filters to reach consumers

With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.

Mobile game Pokémon Go is often thought of as the first mass consumption of augmented reality AR technology. Yet many people unsuspectingly use AR on a daily basis with technology they take for granted social media face filters.

With the popularity of selfies, it’s no surprise that these fun, interactive filters have taken off. But this use of AR isn’t just for entertainment it’s become a powerful marketing tool for brands.

How...

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