Steven Bleistein
Mar 14, 2018

Who’s eating your lunch?

As the discussion around consulting firms’ role in marketing continues to froth, the argument that “consultants can’t create anything” may carry less weight than agencies think.

I can often sell my clients' business better than they can sell themselves. Some have little sense of the magnitude of strategic value they are capable of providing their customers. Others have sales staff who rarely communicate such value, much less understand it. As a result, they undercharge their customers or otherwise find themselves merely pushing product to low-level buyers.

What do I mean by a low-level buyer You know, the kind of buyer who...

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