Simon Gwynn
Aug 3, 2018

WhatsApp launches first integration with Facebook ads

The new platform will allow brands to reply to users who contact them and send notifications such as shipping confirmations, appointment reminders or event tickets.

Facebook is finally set to make money from WhatsApp after launching the WhatsApp Business API, which provides brands with a new set of options for communicating with consumers.

The move follows the launch of the designated WhatsApp Business app in January.

The new platform will allow brands to reply to users who contact them and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Wieden+Kennedy Tokyo changes its leadership
Premium
4 hours ago

Wieden+Kennedy Tokyo changes its leadership

Ryan Fisher replaces John Rowe, who is returning to Portland after 3.5 years.

Premium
The Tiger that meows politely and tries to make you laugh
Premium
4 hours ago

The Tiger that meows politely and tries to make you ...

A Malaysian entry in Tiger Beer's long-running 'Uncage' campaign lacks teeth.

Premium
Asia-Pacific YouTube Ads Leaderboard: September 2018
Premium
4 hours ago

Asia-Pacific YouTube Ads Leaderboard: September 2018

See the top ad video of the month in 12 APAC markets.

Premium
Port Moresby braces for major summit
Premium
6 hours ago

Port Moresby braces for major summit

Papua New Guinea will host the impending Asia-Pacific Economic Cooperation Leaders Summit, but is safety a concern?