Campaign's recent article “Brand Safety How the YouTube kerfuffle is playing out in APAC” is timely in raising some key issues. You’re perfectly right in saying that reaction in the region has been rather muted compared to the US and Europe.
However, as the conversation around “GoogleGate both deepens and widens, advertisers in APAC are now increasingly conscious of the intimate relationship between brand, messaging and environment as well as...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events