Chris Pattinson

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What's missing from the brand-safety conversation: Context
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Analysis
Apr 7, 2017
Chris Pattinson

What's missing from the brand-safety conversation: ...

A keyword out of context can mean a missed opportunity or a branding disaster.

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Context data will transform your understanding of programmatic
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Analysis
Jan 27, 2017
Chris Pattinson

Context data will transform your understanding of ...

New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.

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