Chris Pattinson

What's missing from the brand-safety conversation: Context
Analysis
Apr 7, 2017
Chris Pattinson

What's missing from the brand-safety conversation: ...

A keyword out of context can mean a missed opportunity or a branding disaster.

Context data will transform your understanding of programmatic
Analysis
Jan 27, 2017
Chris Pattinson

Context data will transform your understanding of ...

New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.

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