David Blecken
Dec 5, 2018

What Japan’s embrace of TikTok means for brands

The video sharing platform offers interesting opportunities for those that are willing to take a back seat and let people play.

An assortment of Japanese TikTok users. TikTok's simplicity and low bar to content creation has made it a popular means of expression for teens intimidated by the standards of other platforms such as Instagram.

For all their innovation, Chinese internet companies have largely failed to make themselves known in Japanuntil now. Over the course of the year, TikTok has emerged as one of the most popular free apps and most aggressive social-media advertisers in the market. What sets this short-video platform apartand is it any use to brands

Known as Douyin in China, TikTok entered Japan last year and has since attracted interest from the...

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