Ilyse Liffreing
May 19, 2017

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

On Wednesday, Google introduced Google Lens, new AI technology that allows users to discover and interact with the world around them through visuals. For advertisers, it also means a new way to connect with consumers across Google products.

Google Lens is a set of vision-based computing capabilities that can understand what you’re looking at and help you take action based on what you are looking at, Google CEO Sundar Pichai explained as he demonstrated the...

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