Ilyse Liffreing
May 10, 2017

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

Carter Wilkerson’s prayers have been answered.

What began as a simple request for a year’s worth of Wendy’s chicken nuggets from a 16-year-old from the US city of Reno, Nevada, has now become the most retweeted tweet of all time. With 3.42 million retweets, the post finally surpassed Ellen’s famous Oscar selfie. On Tuesday, Twitter made the announcement in a blog post.

Although the number is far from the 18 million Wendy’s challenged the teen to receive, the company has granted Wilkerson (@carterjwm) gift cards for a year’s worth of the nuggets he fought so hard for.

Wendy’s is also donating $100,000 in Carter’s name to the Dave Thomas Foundation for Adoption, which finds homes for children in foster care (the group was originally formed by Wendy’s founder, Dave Thomas). Carter had been raising money for the charity on his website

On Tuesday morning, Wilkerson offered a tongue-in-cheek apology to "The Ellen Show" for breaking its host’s record. In truth, the show played a significant role in his accomplishment. After Wilkerson appeared on the show in April, his tweet received a large bump in shares.

Public sentiment seemed to support Wendy’s move. Eighty-four percent of respondents to an April 21st Campaign poll said Wendy’s should "just give Carter his damn nuggs," despite the decreasing likelihood he would ever achieve 18 million retweets. The online poll received 950 votes.

The tweet has propelled Wilkerson to social fame. On April 1st, he had 138 followers, and now has over 100,000. Twitter and Wendy’s even worked together to make #NuggsForCarter a custom emoji, a box of Wendy’s chicken nuggets. And Wendy’s rode the wave of popularity right along with Wilkerson. On April 24th, the fast food giant said it had earned 330 million social impressions and gained 149,000 new followers as a result of the campaign, numbers that have surely grown since. The tweet was such a social media sensation that even brands like Apple, Microsoft and Google took part in supporting the teen.

"We knew that the love for Wendy’s nuggets ran deep," said Frank Vamos, director of brand communications at The Wendy’s Company, in an email at the time, "but we didn’t expect the overwhelming response we’ve seen on Twitter to Carter’s love of nuggs."

Campaign US

Related Articles

Just Published

7 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

12 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

12 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

12 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.