Oliver McAteer
Aug 17, 2018

Weber Shandwick unveils new client-driven agency model

The X Practice is the PR firm’s centralized approach to fuse technology, data sciences, digital innovation and media R&D capabilities to meet clients' evolving needs.

Weber Shandwick is unveiling a new model in a bid to become the best marketing services agency in the world.

The X Practice is the PR firm’s centralized approach to fuse technology, data sciences, digital innovation and media RD capabilities to meet clients' evolving needs.

It’s a mighty departure from the PR roots Weber planted when it was formed in 2001, but in sync with the company’s own transformation in recent...

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