David Blecken
Apr 12, 2018

We need to have a word about production values

No one should have to endure ads this bad any more.

One of the perils of writing for a magazine about advertising is being aware of a lot of advertising.

Some of what comes our way is great, most of it is unremarkable, and some of it is so bad as to actually be insulting.

Sometimes, painfully bad advertising is forgivableif it’s by a minor company with no money, marketing staff or agency. It's different when it’s by huge multinationals.

...

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