Staff Reporters
May 24, 2012

We Are Social to manage Jaguar's global account

GLOBAL - Social media agency We Are Social has been appointed by Jaguar to handle its global social media account.

Jaguar XF Sportbrake
Jaguar XF Sportbrake

The two-year contract follows a successful six-month social-media program by the agency for the luxury car manufacturer’s global marketing team. Since We Are Social’s initial appointment, Jaguar’s Facebook page has reached more than 1 million fans with no advertising spend.

The agency will continue managing the brand's day-to-day running of its community engagement programs on Facebook, Twitter, and Google+, and will work alongside Spark44, Jaguar’s creative agency, to support brand activity, product launches, events, and the integration of social media across Jaguar’s overall digital presence.

The social-media agency will also continue its ongoing campaign supporting the launch of the Jaguar XF Sportbrake. The campaign features the car model's Twitter account, @Sportbrake, promoted on test vehicles. 

Steven Cobelli, global digital manager for Jaguar, said: “We Are Social has the global presence we were looking for in a social media agency, and this, combined with their creativity and strategic approach, means they are well placed to answer the needs of our brand."

Cobelli commended the results the brand has observed after six months with We Are Social and added that Jaguar had no hesitation about putting the agency on retainer. 

Clementine Hancox, senior account director at We Are Social, said, "As Jaguar’s global agency, we will be developing a comprehensive strategy for social media that will help drive their brand and their business in both mature and emerging markets like China."

Source:
Campaign Asia

Related Articles

Just Published

21 hours ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

22 hours ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

22 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

22 hours ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.