Staff Reporters
Jul 31, 2023

We Are Social opens new Jakarta office to serve Indonesian clients

This latest office launch comes on the heels of Christina Chong's recent promotion to the role of CEO, Southeast Asia.

(L-R) Christina Chong and Yudhi Hastiardi
(L-R) Christina Chong and Yudhi Hastiardi

We Are Social has launched a new office in Jakarta, Indonesia, to tap into Indonesia's business landscape and connect with its 280 million population. 

With the office's inauguration, the agency has already secured clients like local telco Ofon, Etawalin goat milk brand, and health tech startup Klikdokter. The agency is tasked with developing brand playbooks and implementing socially-led marketing strategies tailored to the Indonesian market. 

Leading the charge in Indonesia as managing director is Yudhi Hastiardi, who brings a 20-year track record in advertising and tech to the role. He joined We Are Social from Nava+, where he was head of innovation and business development.  

He also previously played a role in establishing Saatchi & Saatchi's subsidiary agency in Indonesia and launched Pslive, an experiential agency under the Dentsu Aegis Network. 

Hastiardi will report to Christina Chong, the newly-appointed chief executive officer for Southeast Asia at We Are Social.  

"Launching in Indonesia has always been part of our long-term growth strategy, alongside building teams in strategic locations like Malaysia, where we can leverage the abundance of local talent," said Chong. 

"With Yudhi and his team, we aim to cater to local brands and extend We Are Social's reach in the crucial Southeast Asia market. There is an immense opportunity for us to create exceptional work for brands both within Indonesia and globally." 

Campaign Asia

Related Articles

Just Published

21 hours ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

22 hours ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

23 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

23 hours ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.