Staff Reporters
Jun 21, 2022

VMLY&R Mumbai wins Grand Prix for anti-mosquito campaign

Cannes Lions 2022: Watch the case study for the purpose campaign, designed to eliminate mosquito larvae in outdoor areas.

VMLY&R Mumbai wins Grand Prix for anti-mosquito campaign

Indian agencies have kicked off Cannes Lions with a bang, leading the APAC tally so far with seven lions including two Grand Prix titles.

One of those two Grand Prix awards went to VMLY&R Mumbai, a campaign for mosquito repellent company Maxx Flash in a bid to eradicate mosquito-breeding in outdoor areas. The agency came up with The Killer Pack, which kills mosquito larvae when disposed in garbage dumps, dustbins, and stagnant water. Because of the success of the product, the brand decided to carry The Killer Pack in its regular catalogue. Watch the case study below:

Catch up on the Cannes Lions 2022 awards tally


Campaign Asia

Related Articles

Just Published

2 days ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

2 days ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

2 days ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

2 days ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.