Staff Reporters
Jun 21, 2022

VMLY&R Mumbai wins Grand Prix for anti-mosquito campaign

Cannes Lions 2022: Watch the case study for the purpose campaign, designed to eliminate mosquito larvae in outdoor areas.

VMLY&R Mumbai wins Grand Prix for anti-mosquito campaign

Indian agencies have kicked off Cannes Lions with a bang, leading the APAC tally so far with seven lions including two Grand Prix titles.

One of those two Grand Prix awards went to VMLY&R Mumbai, a campaign for mosquito repellent company Maxx Flash in a bid to eradicate mosquito-breeding in outdoor areas. The agency came up with The Killer Pack, which kills mosquito larvae when disposed in garbage dumps, dustbins, and stagnant water. Because of the success of the product, the brand decided to carry The Killer Pack in its regular catalogue. Watch the case study below:

Catch up on the Cannes Lions 2022 awards tally

 

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.