Staff Reporters
Jun 21, 2022

VMLY&R Mumbai wins Grand Prix for anti-mosquito campaign

Cannes Lions 2022: Watch the case study for the purpose campaign, designed to eliminate mosquito larvae in outdoor areas.

VMLY&R Mumbai wins Grand Prix for anti-mosquito campaign

Indian agencies have kicked off Cannes Lions with a bang, leading the APAC tally so far with seven lions including two Grand Prix titles.

One of those two Grand Prix awards went to VMLY&R Mumbai, a campaign for mosquito repellent company Maxx Flash in a bid to eradicate mosquito-breeding in outdoor areas. The agency came up with The Killer Pack, which kills mosquito larvae when disposed in garbage dumps, dustbins, and stagnant water. Because of the success of the product, the brand decided to carry The Killer Pack in its regular catalogue. Watch the case study below:

Catch up on the Cannes Lions 2022 awards tally

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Singapore’s top 50 brands for consumer experience

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

5 hours ago

Pride marketing: Even the smallest acknowledgement ...

Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.

5 hours ago

McCann Worldgroup promotes Adrian Botan to global role

Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.

6 hours ago

Cannes Lions entries drop slightly as new humour ...

While entries from the US and UK were “broadly flat,” submissions from Singapore were up 93%, and New Zealand jumped 47%.