Sophie Chen
Sep 3, 2013

VivaKi launches AOD Activation Centre in Asia-Pacific, led by Grace Liau

ASIA PACIFIC - VivaKi has brought its Audience on Demand (AOD) suite to Asia-Pacific via the launch of a regional Activation Centre in Singapore, aiming to scale Publicis Groupe’s addressable media practice throughout the region.

Liau: Scaling digital addressable media practice across Asia Pacific

Grace Liau will lead the operations as regional general manager. The launch follows beta testing of AOD across Singapore, Malaysia and Indonesia.

AOD, a multi-channel digital addressable media buying practice, enables global and local advertisers to reach the right audiences at the right time, at scale, across all digital touchpoints in real time. 

The practice delivers data-driven display, video, social and mobile advertising buys for Publicis Groupe agencies including Starcom...

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