Grace Liau will lead the operations as regional general manager. The launch follows beta testing of AOD across Singapore, Malaysia and Indonesia.
AOD, a multi-channel digital addressable media buying practice, enables global and local advertisers to reach the right audiences at the right time, at scale, across all digital touchpoints in real time.
The practice delivers data-driven display, video, social and mobile advertising buys for Publicis Groupe agencies including Starcom...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events