Maisie Mccabe
Feb 17, 2015

VivaKi RTB buyers to move into media agencies

GLOBAL - Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.

Laura Desmond: chief executive at Starcom MediaVest Group
Laura Desmond: chief executive at Starcom MediaVest Group

The move means the programmatic arm VivaKi will now focus on developing platforms, trading and research.

The VivaKi buyers, meanwhile, will move into Starcom MediaVest Group, ZenithOptimedia and Walker Media.

The changes are already being put in place in the US, and will happen in the UK by the end of the third quarter of this year. 

A spokeswoman for VivaKi said: "We are taking programmatic planning and activation services closer to the media planning process, where programmatic expertise belongs.

"Our media agencies have more programmatic capacity than ever before (critical as 60 per cent of media goes programmatic), and will be equipped like never before to marry online/offline intelligence to optimise consumer engagement plans across all screens and touch points."

The spokeswoman said around a third of VivaKi staff will be moving into the media agencies globally but declined to comment further on the exact number of people.

This article was first published on campaignlive.co.uk

 

 

Source:
Brand Republic

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.