Valueclick appoints Jonathan Tilbury as Mediaplex regional director

Tilbury will be responsible for all Mediaplex's business in the region. Originally from Hong Kong, he comes from a digital agency background and has over 10 years experience working in mainland China. He has worked as managing director at full service digital agency Profero and general manager of mobile marketing company Puca Technologies based in Shanghai.

“Mediaplex arrived in Asia at a time when there was a real opportunity to effectively improve and evolve advertising efficacy across the region,” commented Tilbury. “This is one area where there have been clear technological improvements in ad-serving and online metrics across Europe and the U.S. markets, which have not been adopted as quickly in the East."

Tilbury takes over from Andrew Walker who is returning to Valueclick in the UK, having established Mediaplex across Asia.