Jenny Chan 陳詠欣
Sep 12, 2017

Vacant Y&R China CEO position filled after almost two years

The Shanghai shop's managing director is promoted to the national role.

Annie Boo
Annie Boo

Y&R has promoted Annie Boo to chief executive officer for its China operations, covering its offices in Shanghai, Beijing and Guangzhou.

Charles Sampson, who had a larger remit as Greater China CEO, left the agency in 2015.

Boo became the agency's youngest leader when she was named managing director of Y&R Shanghai in April 2015, managing clients like Danone Water, Gap and Burger King. She will work alongside Ong Kien Hoe, who was named national executive creative director in December.

Having started her career as an account person at Saatchi & Saatchi Malaysia on the Bristol Myers Squibb (BMS) account, Boo moved rapidly up the ranks to become the regional account lead for Tiger Beer, led out of Y&R's Malaysia office. 

“[Boo] is renowned for her passion and bravery, as someone who will always fight for what the agency believes in," Y&R’s Global President David Patton said. "She has ably demonstrated her leadership qualities at Y&R Shanghai which, both creatively and revenue-wise, has been growing strongly."

Source:
Campaign China
Tags

Related Articles

Just Published

10 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

11 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

12 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

15 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.