UPS makes two senior appointments for Asia-Pacific

It has named Christopher Perkins as vice-president of business development. Replacing Geoff Bastow, Perkins formerly led business development and sales activities in North Asia.

UPS has also appointed Phillip Wu as vice-president for marketing. Taking over from Chris Grubb, he was most recently the senior director of enterprise pricing at UPS’s corporate headquarters in Atlanta, overseeing all marketing and communications activities in the region.

Both Perkins and Wu have previously worked closely together managing sales and marketing in China, and they will now manage the same for 40 countries throughout the region, including Greater China, Japan, the Indian subcontinent, Southeast Asia, Australia and New Zealand.

Bastow and Grubb have moved onto new assignments at UPS’s corporate office.

Perkins began his career at UPS in 1982. He was the director of sales for Southern California and Georgia before being was relocated to China in 2006 as director of sales.

Commenting on his new role, Perkins noted that Asia was a key strategic region for UPS. “I am excited to further develop the business here and help Asian customers better connect to their global markets through UPS’s integrated logistics capabilities,” he said.

Wu has been with UPS for 19 years, having started off in an administrative role of application programmer at the UPS corporate office in 1993. He was relocated to Singapore in 2005, when he was appointed as marketing director of revenue management, business planning and analysis for UPS Asia-Pacific.

He was named marketing director of UPS China in 2007. He initiated and headed UPS’s strategic alliance with AliExpress, Alibaba’s online wholesale marketplace.

Wu said, “I look forward to building upon the great strides the team here has accomplished and to growing the UPS brand further. Asia’s dynamic and diverse business environment, with all its opportunities, makes it an exciting place to be right now.”