Byravee Iyer
Nov 16, 2016

Update: Singapore MCCY splits creative duties between Ogilvy & Mather and DDB

Government agency to promote nation-building campaigns.

Image courtesy of Ogilvy
Image courtesy of Ogilvy

Singapore’s Ministry of Culture, Community and Youth (MCCY) has picked Ogilvy & Mather Singapore and DDB to deliver creative campaigns in 2017.

The campaigns were won following a competitive pitch.

O&M will spearhead publicity efforts to invite Singaporeans to share their views on their ideal visitor experience for a memorial that seeks to honor the values of Singapore’s founding leaders. The agency will also work on a campaign to reach out to Singaporean youth.

“Having worked with O&M since 2013 on SG50 publicity initiatives, we are confident in the agency’s understanding of our objectives, and their ability to deliver campaigns that will resonate with Singaporeans,” said Tangie Kay, deputy director, marcomms, resilience division, MCCY.

DDB meanwhile will develop campaigns to showcase Singapore as a more cohesive and caring society, and invite Singaporeans to initiate ground-up community-building efforts.

Havas Media and Maxus Communications will manage media duties. 

 

 

 

H

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

2 days ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

2 days ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

2 days ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

2 days ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.