Byravee Iyer
Nov 16, 2016

Update: Singapore MCCY splits creative duties between Ogilvy & Mather and DDB

Government agency to promote nation-building campaigns.

Image courtesy of Ogilvy

Singapore’s Ministry of Culture, Community and Youth MCCY has picked Ogilvy Mather Singapore and DDB to deliver creative campaigns in 2017.

The campaigns were won following a competitive pitch.

OM will spearhead publicity efforts to invite Singaporeans to share their views on their ideal visitor experience for a memorial that seeks to honor the values of Singapore’s founding leaders. The agency will also work on a campaign to reach out to...

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