Staff Reporters
Apr 28, 2011

APRIL LEAGUE: TBWA closes in on O&M, OMD stays on top

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

APRIL LEAGUE: TBWA closes in on O&M, OMD stays on top
Creative Performance League April
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Ogilvy & Mather Cerebos, Taiwan; Motorola, Japan 33.52 1.31 110.4
2 TBWA ANZ, Australia; WeMakePrice, Korea 71.40 3.75 98.3
3 DDB Olympus, Australia 18.19 1.00 69.2
4 Grey Group Galaxy Macau, Hong Kong; Jindal Steel, India 20.80 0.10 65.8
5 Publicis G5 Mobile Phone, China; Surya, Thailand 3.97 0.11 48.9
6 BBDO Prudential Life Insurance, Indonesia; Alpen Japan 4.00 - 48.4
7 Y&R Danone Mizone Digital, Indonesia 16.56 - 35.1
8 Leo Burnett N/A - - 27.2
9 M&C Saatchi Callaway Golf, Japan; XinTinDi Fashion, China 2.83 2.54 25.7
10 McCann Worldgroup J&J, Thailand; Subway, India 10.82 1.30 22.0

 

Media Performance League April
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 OMD Health Promotion Board, Singapore 95.17 50.00 310.6
2 Carat Korean Tourism, Australia; Suria KLCC, Malaysia 228.88 105.15 269.1
3 Starcom Samsung, Hong Kong; China Telecom, China 117.10 5.30 174.0
4 Vizeum Oxen Appliance, China; Indadi Utama, Malaysia 29.34 - 142.40
5 Mindshare - - 3.50 96.2
6 PHD HTC, Hong Kong; Walt Disney Movie, Hong Kong 15.00 - 70.7
7 MEC TSL, China; Ministry of Economic Development, NZ 7.45 - 56.6
8 Dentsu Media China Post, Taiwan; United Arrows, Hong Kong 36.84 - 52.7
9 MPG - - - 21.9
10 Maxus Uni-President/ Juice business, China 3.50 3.00 17.9

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.

It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.

Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.

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