Staff Reporters
Apr 28, 2011

MARCH LEAGUE: O&M topples BBDO, OMD extends its lead

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

MARCH LEAGUE: O&M topples BBDO, OMD extends its lead
Creative Performance League March
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Ogilvy & Mather Seiko, China; IBM, Hong Kong 81.52 3.30 78.2
2 DDB Founder Computer, China; Nippon Paint, Malaysia 31.00 0.39 52.00
3 Grey Group Sony Bravia, Shanghai; Mankind Pharma, Delhi 30.50 - 45.1
4 Publicis AMFI, India; East Soft, Korea 23.45 - 45.00
5 BBDO
TaiShing Bank, Taiwan 7.50 - 44.4
6 TBWA Bridge Alliance, Singapore; Nu Skin Thailand 33.88 4.86 30.6
7 Leo Burnett
Victorian Arts Centre, Indonesia 5.37 - 27.2
8 M&C Saatchi Tourism Malaysia, Malaysia; Bajaj Allianz Life, India 12.78 - 25.4
9 Y&R SAI BABA, India; Tottori Prefecture, Japan 11.15 - 18.5
10 McCann Worldgroup Walt Disney Studios Motion Pictures, HK 8.14 0.50 12.5

 

Media Performance League March
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 OMD Tony's Tyres, New Zealand; Base Corp, India 111.03 - 265.4
2 Carat Dumex, Thailand; PGA Tour, Indonesia 87.58 1.02 145.3
3 ZenithOptimedia
MSD, Hong Kong; Vittel (Mobile Phones), Indonesia 51.17 24.00 130.8
4 Vizeum TTK Prestige, India; Focus Point, Malaysia 23.90 - 113.0
5 Mindshare Fatima Fertilizers, Pakistan; Dhathri Group, India 30.00 - 99.7
6 Starcom CIGNA, Taiwan; Teleworld United (WIWO), India 63.24 3.00 62.2
7 PHD
Daikin, New Zealand; Hero, China 14.60 - 62.2
8 MEC Love World, Taiwan; AMP, New Zealand 14.60 - 55.7
9 MPG - - - 21.9
10 Maxus Mate Best, China; Macquarie Radio, Australia 17.35 3.00 17.4

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.

It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.

Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.

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