Michael O'Neill
Apr 26, 2011

UPDATE: OMD names new regional head

ASIA-PACIFIC - OMD has appointed Mediabrands' Steve Blakeman as Asia-Pacific CEO.

Steve Blakeman
Steve Blakeman

Blakeman joins OMD from Interpublic Group’s Mediabrands, where he most recently worked as global chief integration strategy officer. 

Blakeman will lead OMD operations, drive existing client satisfaction as well as drive growth and enhance OMD’s value-proposition across the region. 

The OMD regional CEO position has been vacant since the departure of Maggie Choi in November 2010, with Omnicom Media Group (OMG) Asia-Pacific CEO Barry Cupples adding the OMD role to his OMG responsibilities in the interim.
Commenting on the appointment, Barry Cupples, CEO at Omnicom Media Group, Asia-Pacific, said, “OMD is a powerful brand that thrives in a culture of creativity and collaboration and a leader like Steve will ensure that the OMD proposition stays at the forefront and helps the industry reach the next phase of development. I know he is excited about that as he sees the future in much the way we do at OMG.”
“Steve is a great guy, personable, results-oriented, dynamic marketing professional and his global and pan-regional experience will be an asset to for all of our clients, his team and colleagues.  I welcome Steve to the OMD family and I am confident that he will rise to the challenge successfully and drive OMD’s continued growth and ambition in the region,” added Cupples.
Prior to IPG, he worked as managing partner at Omnicom Media Group-owned agency PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications. 




Related Articles

Just Published

7 hours ago

No kidding: Lego sees strong growth from adult ...

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

8 hours ago

Should digital marketing focus on function over ...

Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.

9 hours ago

Facebook takes aim at Clubhouse, podcast market ...

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.