Kim Benjamin
May 30, 2019

Steve Blakeman to lead global Nestle account at Mindshare

Blakeman joins network from OMD.

Steve Blakeman
Steve Blakeman

Mindshare has appointed Steve Blakeman as global media lead for the Nestlé account.

He was most recently managing director for global accounts at OMD, overseeing the Renault account. Blakeman was also previously chief executive of OMD Asia and was based in Singapore for four years.

Blakeman replaces Simon Mathews, who is taking over responsibility for WPP's Team Kimberly-Clark. The Nestlé account is co-ordinated by Mindshare across Group M agencies globally.

Nick Emery, global chief executive of Mindshare, said: "We’re delighted Steve is joining our group; he combines great global experience with a desire to constantly reinvent media and marketing."

Blakeman added: "I began my career at WPP and I am thrilled to rejoin the family. I am doubly delighted to be working with such a prestigious client as Nestlé and its globally iconic brands." 

Source:
Campaign UK

Related Articles

Just Published

3 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

4 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

4 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.