Staff Reporters
Nov 1, 2010

UPDATE: JWT and XM confirm first joint hire - Valerie Cheng as ECD

SINGAPORE - In a first for the agency JWT Singapore, and its digital arm, XM-Asia, they have jointly hired Valerie Cheng as executive creative director to lead digital advancements across both units.

Valerie Cheng
Valerie Cheng

Cheng joins from Publicis Modern Singapore where she was appointed as executive creative director just six months ago, in May 2010, along with general manager Earl Allen.

Prior to Publicis, she was creative director at Leo Burnett/Arc Worldwide, Singapore for six years, where she earned a seat on the Leo Burnett Global Creative Board, making her the youngest amongst the top 20 creatives in the world.

Cheng worked at XM as an art director from 1999-2003. She rejoins with an expanded role across the two agencies, reporting to Jun Fukawa, executive creative director, JWT Singapore.  

A joint statement says Cheng's appointment is a direct reflection of today’s evolving business landscape with XM and JWT answering to the market challenges by boosting their multi-disciplinary talent and offerings. 
Paul Soon, XM-Asia regional director and director, digital JWT Asia Pacific said, "(Valerie) has the digital and integrated skills that, coupled with her extensive experience working with top-name global and local clients, will help us deliver the best of what both JWT and XM have to offer our clients, both individually and also combined in one package.” 
Cheng was also appointed the first female chairperson for Singapore's Creative Circle Awards.



Related Articles

Just Published

22 hours ago

Edelman global revenue falls 3.7% to $1.04 billion ...

The independent agency’s performance was impacted by a 9.1% decrease in the US, while Asia-Pacific rose by 1.7%, with Korea, India and Singapore all posting gains.

23 hours ago

Google incorporates Gemini into Performance Max

The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.

23 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

1 day ago

Looking back, looking forward: Tze Kiat Tan, BBDO Asia

In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. In this edition, we chat with Tze Kiat Tan, CEO of BBDO Asia.