Ed McElvain
Aug 15, 2014

Understand WeChat's capabilities before diving in

For brands looking to create inroads into the lucrative Chinese market, a WeChat account is a must, right? Not necessarily.

Ed McElvain, Lowe Profero

When tech giant Tencent released its latest figures earlier this year, instant-messaging application WeChat posted an impressive 400 million active users.

It’s a staggering figure by any standards, but even more so when you consider that it actually represents a large share of all the world’s social media users and that the vast majority are inside the Great Firewall of mainland China.

It’s also a number that figures to keep growing,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Have yourself a cherry little Christmas
Premium
18 minutes ago

Have yourself a cherry little Christmas

THE WORK: 'Where the locals matter' for IGA by The Core Agency.

Premium
Kids are worth listening to, says Unicef
Premium
30 minutes ago

Kids are worth listening to, says Unicef

THE WORK: '#WorldChildrensSay' for Unicef Australia by BMF.

Premium
I see a Kia and I want to paint it black
Premium
40 minutes ago

I see a Kia and I want to paint it black

THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.

Premium
Starbucks opens signing store in Penang
Premium
1 hour ago

Starbucks opens signing store in Penang

The fourth of its kind worldwide, the outlet aims to provide service, job opportunities and a gathering place for the city's Deaf community.