Ed McElvain
Aug 15, 2014

Understand WeChat's capabilities before diving in

For brands looking to create inroads into the lucrative Chinese market, a WeChat account is a must, right? Not necessarily.

Ed McElvain, Lowe Profero

When tech giant Tencent released its latest figures earlier this year, instant-messaging application WeChat posted an impressive 400 million active users.

It’s a staggering figure by any standards, but even more so when you consider that it actually represents a large share of all the world’s social media users and that the vast majority are inside the Great Firewall of mainland China.

It’s also a number that figures to keep growing,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Have yourself a cherry little Christmas
18 minutes ago

Have yourself a cherry little Christmas

THE WORK: 'Where the locals matter' for IGA by The Core Agency.

Kids are worth listening to, says Unicef
30 minutes ago

Kids are worth listening to, says Unicef

THE WORK: '#WorldChildrensSay' for Unicef Australia by BMF.

I see a Kia and I want to paint it black
40 minutes ago

I see a Kia and I want to paint it black

THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.

Starbucks opens signing store in Penang
1 hour ago

Starbucks opens signing store in Penang

The fourth of its kind worldwide, the outlet aims to provide service, job opportunities and a gathering place for the city's Deaf community.