Rahul Sachitanand
Feb 23, 2021

UM Australia CEO Fiona Johnston promoted to global Mediabrands role

She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.

Fiona Johnston
Fiona Johnston

Fiona Johnston, CEO of UM Australia, has been promoted to chief growth officer of Mediabrands Global/EMEA and will relocate to the UK to take up the new position. Based in London, Johnston’s international role will include delivering market advantage to existing and potential clients.

Johnston will also also work with Mediabrands parent company, IPG, on group coordination. Johnston has been CEO of UM Australia since October 2017. In that time, she has retained media contracts for Coca-Cola, Kmart and ING and won business from the Australian Government, Nestle, Menulog, David Jones and Mattel, the company said.

Johnston’s replacement as CEO of UM Australia has been appointed and will be announced imminently, the network said in a statement. 

On her appointment, Johnston said, “I am sad to be leaving Coady [Mark Coad, Mediabrands Australia CEO] and the team at such an exciting time for UM in Australia. Equally the opportunity to craft more of this globally is a great honour indeed. I am excited to work with the global and Europe team to help bring it to life, as I know only we can.”

As the UM Australia CEO, Johnston had played a leading role in gaining new business, improving client retention and winning awards, Coad noted in a statement. "We are sad to be losing Fiona and also elated she is going to a new, senior position and still in our wider network,” he added. 

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.