Staff Writer
Nov 7, 2012

UM and ZenithOptimedia tipped to jointly win media business from Bank of China

BEIJING - The Bank of China has reportedly selected UM and ZenithOptimedia as joint agencies-of-record to work out a holistic media planning and buying strategy for next year's projects in China.

UM and ZenithOptimedia tipped to jointly win media business from Bank of China

Apart from UM and ZenithOptimedia, DDB Guoan is also in BoC's agency roster in mainland China.

DDB Hong Kong has already been the creative AOR for the bank since 2009, with DDB Guoan in Beijing winning the project account only recently.

Bank of China has been one of the core customers for UM Beijing since last year, while ZenithOptimedia also holds the credit card media work for Bank Of Communications, a state-owned rival bank of BoC.

According to admanGo data, print adspend for BoC in the mainland during the last quarter (Jul - Sept) was RMB 38.6 million. For the whole of 2011, RMB 155.9 million was spent.

It is understood that the current creative and media work undertaken for Bank Of China is for a non-card financial product.

Campaign China

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