Omar Oakes
Mar 5, 2020

Twitter tests 'disappearing messages' feature

'Fleets' function is being tested in Brazil.

Twitter tests 'disappearing messages' feature

Twitter appears to be following other social media platforms in offering disappearing messages after announcing it is testing a feature that allows tweets to vanish after 24 hours.

The Fleets function is being tested in Brazil and they are viewable by tapping on a user’s profile picture, while people can only react to Fleets with direct messages. Twitter appears to be adapting the "Stories" format that has become popular on Instagram and Snapchat.

Kayvon Beykpour, Twitter’s product lead, said the company wanted to create new features that "address some of the anxieties that hold people back from talking on Twitter".

He said: "People often tell us that they don’t feel comfortable tweeting because tweets can be seen and replied to by anybody, feel permanent and performative (how many 'likes' and retweets will this get!?)."

While Twitter has long been popular with celebrities, media personalities and journalists, the platform has tried to make itself more user-friendly to a wider audience. It has also struggled with policing hateful content, particularly when it comes from political figures such as US president Donald Trump.

The move comes a week after Microsoft’s dominant business-to-business social network LinkedIn announced that it was testing a "stories" feature.

Snapchat was the first to introduce an ephemeral format in 2013. It was copied by Instagram in 2016 and has since been widely adopted across the social media sphere, including Facebook, WhatsApp and YouTube.

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

6 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

6 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

6 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.