Michael Heusner
Jan 7, 2020

Twitter adds video to promoted trends advertising suite

Now brands can attract even more eyeballs to their ads on Twitter's explore tab.

Twitter is adding the power of video to its takeover ad arsenal, with the introduction of the Promoted Trend Spotlight.

The spotlight allows marketers to add video six-second videos and GIFs, as well as static images to their 24-hour promoted trend on Twitter’s Trends list. 

The Trends list is where marketers can insert themselves directly into organic discussion already happening on Twitter since Promoted Trends can be interacted similarly as...

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