Brandon Doerrer
Oct 7, 2022

Twitch Prime subscriptions are funding this poverty relief center

A community center is joining Twitch to receive funds directly from Jeff Bezos’ pockets.

Twitch Prime subscriptions are funding this poverty relief center

Jeff Bezos may not have planned to donate to the Jane/Finch Centre (JFC) in Toronto, but his money is certainly flowing into the poverty relief organization.

The JFC launched a campaign on Wednesday that sources fundraising from Twitch Prime subscriptions. Amazon Prime members that link their accounts to Twitch get $3.50 from Amazon that they can give to their streamer of choice. By giving that money to the JFC’s new Twitch account, they effectively fund the community center with Amazon’s — and Bezos’ — money.

The JFC offers job search support, food access through urban gardening and community markets and sports, arts, culture and youth mentorship programming in Toronto.

To promote the stream, JFC worked with creative and strategic consultancy Angry Butterfly to create a video depicting a digital rendition of Bezos voiced by a questionable impersonator. Digital-Bezos says that because most Twitch Prime subscriptions go unused, he gets to pocket the $3.50.

Others have noted the ability to effectively force Amazon to support charities through Twitch Prime subscriptions. Broadcaster Brian Kibler raised money this way for the North Valley Community Foundation, which focuses on wildfire relief, in November 2018.

Campaign US

Related Articles

Just Published

17 hours ago

Rahat Kapur joins Campaign Asia-Pacific

As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.

17 hours ago

Top advertisers’ KOL spend in China up tenfold ...

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

17 hours ago

Asia-Pacific Power List 2023: Kainaz Gazder, P&G

With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.

18 hours ago

Consumers in APAC continue to be keen to share ...

TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.