Jenny Chan 陳詠欣
Jun 12, 2015

Trading places in Greater China: Xu, Tang, Wong, Koo, Wu, Hirebet and more

Here is a roundup of the last few weeks' major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.

Trading places in Greater China: Xu, Tang, Wong, Koo, Wu, Hirebet and more

Deep Focus promoted Alpha Xu (徐亚星), Irene Tang (唐敏岚) and Wong Kian Fong (黄健丰)(pictured) while announcing the company's new logo at the same time. Company founder Xu will now serve as chairman, responsible for strategic development and diversification of the business. Previously as senior business director, Tang's new appointment is general manager, responsible for the group's operational management in Shanghai. The company's other co-founder Wong will focus on the globalization of Deep Focus as its new international managing director.

Cheil Pengtai promoted Dandy Koo (具滋卿) to vice president while keeping his responsibilities as general manager for China's eastern region. With fifteen years of experience under his belt, Koo also has a MBA degree from Sungkyunkwan University in South Korea. James Wu (吴俊德) is also the newly-appointed chief social marketing officer (CSMO) of the agency after leaving his Sina chief planner postition.

Tara Hirebet is now the regional new business director at R/GA, with a focus on product and user experience design. She will be working between R/GA's Singapore, Shanghai and Sydney offices. Prior to that, she was head of Asia Pacific for Contagious Insider Consulting for one year, pushing bespoke consultancy projects that include trend tracking and advisory briefings, innovation workshops and training programmes for brands and agencies.

Jacqueline Thng has joined Prophet as partner at its Hong Kong office. She was formerly the CEO of Lexis Branding for six years. Before 2009 she also held posts including managing director of Brand Union and senior consultant of Addison Design Consultants, both under WPP.

Marie Han Silloway has relocated to New York to work for Godiva Chocolatier as its chief brand equity and customer experience officer after spending four years at Starbucks in Shanghai. Previously, she led the brand's food programs, digital marketing campaigns, category P&L and product innovations as VP for Food Transformation and also China chief of marketing.

Yesterday, we broke the news of MediaCom appointing Rupert McPetrie, the outgoing head for Central and Eastern Europe at ZenithOptimedia, as the new CEO for China. McPetrie takes over from APAC CEO Mark Heap, who has been acting China CEO since Michael Zhang’s move to a GroupM role in late 2014.


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